For this campaign, I hopped on Rugosa Lobster Tour’s beautiful vintage wooden boat in Kennebunkport for a nice sail. During the tour, I took photo and video content which would be used to create a unique campaign promoting the brand to my blog and Instagram audience.
A glimpse of the campaign…
The content performed well with high engagement on my Instagram post and blog post. (Please email for detailed case study)
In less than a week of releasing the blog, it made it on Google Discover, ranked in the top 5 on the 1st page of Google for the associated SEO keyword and garnered over 800 reads with over 21,000 impressions.
The Experience
I really enjoyed the tour. Not only was it entertaining and relaxing, I learned so much about lobsters. It gave me a greater appreciation of the the Maine lobster industry and the community of lobstermen and women, restaurants and shops that make it all happen.
See more brand collaborations Real Girl Review was a part of.